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Yesterday my CEO Vistage Group had the good fortune to hear a presentation on Internet Marketing from Jay Berkowitz, the founder & CEO of Ten Golden Rules www.tengoldenrules.com. Jay is an author, educator, keynote speaker and award-winning thought leader who has managed marketing departments for Fortune 500 brands including Coca-Cola, Sprint and MacDonald’s Restaurants. With

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Introduction

I grew up on Long Island and lived and worked in Manhattan for many years. When the weather started to turn warm, most news media published a “Summer Reading List”. I now live in Southeast Florida where the winters are much more appealing to me. So I am offering my “Winter Reading List of Classic

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